The organization is a living organism with many body parts having different functions. It has a collective intellect that control and guides the execution of the body functions. As a living organism, it’s whole being is encoded in its genetic composition made up of DNA strings.

The soul of the organization is encoded in its DNA by it’s founders. It is the “raison d’être” for the organization. It is usually verbalized in the Vision, Mission and Objectives of the organization and it finds it’s realization in the culture of the organization. The organization culture is also influenced by emotions  

The data-driven organization is one that adopts Data and Analytics into every aspect of its fibre. It has mastered the art of leveraging data and analytics not only for the generation and sharing of insight, but leverages information technology to gain significant improvement in all its operations. It understands that the information value chain may begin and end outside the boundaries of the organization and is willing to explore and share information from external sources to it’s benefit.

DnA in our definition are the specific DNA strings that determine the organization’s prowess at leveraging Data and Analytics to drive the pursuit of it’s reason for being.

There is a dual direction impact between the organization and it’s environment. The organization reacts to its perception of the signals that it receives from it’s environment. The reaction of the organization in turn has an impact on it’s environment. The organization’s environment will include many other organizations and the interactions with them will take many forms.